![]() ![]() PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. High-res images and other press materials are available here. Bringing the heat is Doritos Blaze, the brand's newest national offering that fires up the hot and spicy snack market, with a complex flavor and heat that builds as you crunch. Known for its refreshing taste, MTN DEW ICE is a clear, lemon-lime flavored DEW ® with a splash of real juice that charges Dew Nation. Doritos had a successful 10-year run of the "Crash the Super Bowl" campaign that concluded at Super Bowl 50, and Mountain Dew launched its wildly popular advertisement "Puppymonkeybaby" in the 2016 game. ![]() The fan favorites are no strangers to stealing the spotlight during the big game. ![]() Fans can then pick a side – either Doritos Blaze or MTN DEW ICE – and get in on the conversation by following and #SpitFire, and and #IceCold on Twitter and Instagram.īoth brands are returning to the Super Bowl in the first nationally televised Super Bowl commercial to feature one company advertising two of its trademarks back-to-back. Using an exclusive Snapchat lens available starting on Super Bowl Sunday, fans can record their own performance inspired by the advertisement. The creative in the spot mirrors the boldness and originality fans have come to expect from Doritos and MOUNTAIN DEW ®. The same hillbilly character was appearing everywhere! His name is Willy, which makes a lot of sense when you learn Mountain Dew is actually slang for “moonshine.” ( source) Here’s an early (original?) commercial.The epic commercial features Peter bringing the heat with his scorching lip-sync rendition of Busta's verse from the track "Look at Me Now," and Morgan giving the chills with an ice-cold lip-sync performance of Missy's chart-topping hit "Get Ur Freak On." As Peter takes a fiery bite of Doritos Blaze, his world is engulfed in flames, which then freezes over once Morgan takes a refreshing chug of MTN DEW ICE.Īs previously established in teasers for the spot, Busta and Missy act as the duo's "coaches." As the intensity rises in the rap battle, Busta and Missy make cameo appearances to continue their support. I was pretty sure I’d heard/seen the slogan “It’ll tickle yore innards” as well and sure enough, it was used on a bottle of DEWshine I drank back in 2016. Back in 2015 I saw a different Mountain Dew sign while I was in Park City, Utah. I thought the style of the art was familiar and it was. It’s a really fun sign that now lives on my shop wall. The colors, artwork, and being embossed are all quality. I went back to the sign that sparked my interest and ordered it. ![]() After some searching through FB Marketplace, eBay, Amazon, Etsy, and Google it didn’t take long to decide I wasn’t going to spend the kind of money it takes to get an original rusty Mountain Dew sign. I knew I had to get something like it for the walls in my shop. It had an odd character and a slogan that sounded familiar. Last week a Mountain Dew sign caught my eye while browsing. ![]()
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